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Introducing the WorldWatchReport™ Benchmark - The New Measure of Brand Success

Luxury consumer behavior has changed, and with this change luxury watch brands are now massively investing in digital, reaching nearly 50% of total marketing budgets in some cases. With digital at the center of brand activities, the new report analyzes topics ranging from the role…

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Luxury Watches Online: 4 Digital Trends

Results of the latest WorldWatchReport™ Benchmark uncover four digital trends that are shaping the luxury watch industry’s global business. From key markets in the Middle East and China, to the role of online advertising spend, the new report offers a bird’s-eye view of the industry’s…

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Carl F. Bucherer’s Approach to Targeting Chinese Travellers

  In 1888, Carl Friedrich Bucherer opened a jewelry and watch shop in Lucerne, and his name rapidly became a synonym for quality and originality. Lucerne was the site chosen by Mr. Bucherer for making his vision come true with the promise, still today, that…

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VIDEO: All of the speeches from the Luxury Society Keynote in Shanghai

Over 150 luxury industry executives were delighted with a dynamic afternoon of speeches at the Luxury Society Keynote event in Shanghai, hosted by Digital Luxury Group. Exclusive industry data releases, insider perspectives, and engaging dialogue with industry experts and professionals. Watch four of the day’s…

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Digital Luxury Group hosts Luxury Society Keynote event in Shanghai

On November 25, 2016, Luxury Society and Digital Luxury Group hosted the second edition of the Luxury Society Keynote event at the Four Seasons Hotel Pudong in Shanghai. Over 150 luxury industry executives hailing from luxury and premium brands such as Dior, Swarovski, Bulgari, LVMH,…

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Introducing the new Luxury Society

Today we are extremely pleased to share with you the newly relaunched Luxury Society. Those working in the luxury industry know well that this is a time of unprecedented changes for our business: luxury consumers are evolving, digital and e-commerce are becoming key, China has become…

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Working at Digital Luxury Group in Shanghai

“I had other options that some may feel were better opportunities … but that would probably bore me. Today, I am really glad I made that choice.”
Fiona Shang, of DLG China, speaks with Michel Temman of her alma mater, IFA Paris. The first…

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How Zenith is Capturing Today’s Digital Natives

Let’s go back to 2011, when watch industry sales were booming. The timepiece sector of the luxury industry was way ahead of other categories, achieving a 21.2 percent jump in export sales from June to July that year, and was one of only three of…

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How to Attract China's Connected Traveling Shoppers

It is not news that the number of Chinese travelers flowing over the borders both near and far to experience new countries and new cultures is growing. However, what is noteworthy is the fact that more and more of these adventurers are digital-savvy millennials who…

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Pablo Mauron Named Partner & Managing Director in China

Digital Luxury Group, the leading independent digital agency specialized in luxury, today announced the appointment of Pablo Mauron as Partner and Managing Director of DLG China, the organization’s Shanghai-based operation. Immediately prior to…

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Carl F. Bucherer Enters a New Golden Era

Carl F. Bucherer has entered a new golden era, thanks to a digital brand revival in collaboration with Digital Luxury Group. Learn more about Digital Luxury Group’s partnership with Carl F. Bucherer > Read about luxury rebranding in a digital age on Luxury Society >

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DLG at Baselworld 2016

The Digital Luxury Group team was working hard at Baselworld 2016 supporting our client brands at this key moment of the year in the watch and jewelry industry. Interested in learning how we can help you maximize your visibility during major fairs such as Baselworld…

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7 Questions Every Luxury Marketer is Asking

On October 8, Luxury Society launched its 2015 Digital Luxury Keynote event in Paris, bringing together industry executives from across the globe for a day of exclusive luxury business insights. Seven key questions were asked and answered over the course of the day. Uncover the…

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Making The Most of Social Media: Best Practices for Luxury Brands

Social media, and in particular Facebook in the western world, is having a major impact on all brands, but particularly luxury brands. Luxury brands are awash with beautiful visuals, magical stories and rich history – but as an industry we have been more reluctant to adopt fully…

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Discover the campaign that has set a social media record for a Swiss watch brand

Maurice Lacroix’s Unique Fans Watch campaign, in partnership with FC Barcelona, reached a total of over 42 million fans on social media. A single post on Facebook generated more than 13,000 shares – a new record for a Swiss watch brand. Maurice Lacroix is the…

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Maurice Lacroix and Digital Luxury Group set a new social media record

The brand’s Unique Fans Watch campaign, in partnership with FC Barcelona, reached a total of over 42 million fans on social media. A single post on Facebook generated more than 13,000 shares – a new record for a Swiss watch brand.   Switzerland, October 26,…

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Social Media Optimization: What brands need to know

  When it comes to using the internet to search – for answers, brands, retailers –the websites that appear in the top results of the search engines such as Google, Bing and Baidu are most often visited.   The term Search Engine Optimization (SEO) is…

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Digital Luxury Group Accelerates Growth in China with New Location

When the likes of Christian Dior Couture, NET-A-PORTER, Condé Nast and LVMH go to a launch party, you know it’s going to be good. On Friday September 11th 2015, they, along with other luxury brands joined Digital Luxury Group China as they hosted a grand opening…

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DLG Client Story: How watch brands can reach a Chinese Audience

Through a smart mix of storytelling, audience relevant content and targeting the right Key Opinion Leaders, Digital Luxury Group ensured maximum presence for Montblanc during one of the most crowded events in the watch industry. The Salon International de…

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How the Chinese traveller is becoming a game changer for the luxury industry

(Image: Shanghai Tang Advertising Campaign 2015) Mainland Chinese is the fastest growing travelling population in the world and is becoming a game changer for the luxury industry. 107 million Chinese traveled abroad in 2014. 2,4 million traveled to Japan and they will become this year…

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DLG Client Spotlight: An unexpected situation with the disappearing of 24 Pontos S “FCB” watches.

Luxury watch brand Maurice Lacroix has recently faced a very inconvenient and unexpected situation with the disappearing of 24 Pontos S “FCB” watches. These timepieces were due to be formally handed over to the entire team of FC Barcelona players. On the same morning of…

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Baselworld - What you need to know

The 5 things you need to know about Baselworld, the biggest watch & jewelry showcase in the world With Baselworld 2015 officially kicking off yesterday, Digital Luxury Group is there, along with many of our watch and jewelry clients. As we will be sharing content relating to…

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The most sought after Luxury CEO's by industry - who made the top spots?

DLG Intelligence, in partnership with Luxury Society, has this month released a list of the 100 most sought-after Luxury CEO’s. The Top 100 Luxury CEO’s ranks over 500 luxury brands and groups Chief Executive Officers, Chairmen, Directors and Divisional Heads, based on information derived from 8.5 million of online…

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The First Digital Breakfast Session of 2015

Digital Luxury Group is pleased to announce our first Digital Breakfast Session of 2015: Social Media Optimization: What you should know in 2015 The session will be held Thursday, February 19th, 2015 in Geneva, Switzerland. Made specifically for luxury brands, attendees will learn from our…

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SIHH 2015: New Heights for Haute Horlogerie

According to Digital Luxury Group’s WorldWatchReport™, overall online interest in Haute Horlogerie watches advanced by 16% in Q3 2014 It feels like there is a bit of a craftsmanship renaissance going on in the world of luxury. One reaching far beyond the post-crisis brand-driven marketing…

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DLG Client Spotlight: TAG Heuer #dontcrackunderpressure

In theory, you run with your legs. In theory, you play the guitar with your fingers. In theory, graffiti is vandalism, and madness is a weakness. In theory, walls are climbed over. In theory, boats don’t fly. In theory, molecules are for chemists. In theory, stunts are…

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