Luxury Innovation Tracker™
“A real game-changer for our Steering Committees and Strategic Planning.”
Chief Innovation Officer - Top 10 Global Skincare Brand
The ultimate luxury innovation benchmarking tool
paired with strategic workshops
KEY BENEFITS
Spot emerging trends among first-movers across industries in the West and in China.
Identify the most innovative players outside of your vertical.
Get inspired by the latest activations, out-of-the-box thinking, and creative ideas in luxury
8 strategic dimensions analyzed
Inspirational websites &
WeChat Mini Programs
While corporate websites often remain at the core of brands' digital strategies in the West, a similar central role is played by WeChat Mini-Programs in China. Immersive experiences, original navigation patterns, or creative storytelling are only some criteria that might lead a website to be integrated into this category.
Virtual visits
Another effect of the current health situation is that virtual visits (of stores, museums, exhibitions, etc.) have been developing at an accelerated rate. This category regroups the most interesting initiatives we came across in this field that is likely to become even more important in the future.
Elevating the client experience
In the luxury industry more than anywhere else, a meaningful and unique client experience is at the heart of any successful initiative. Cases in this category have been selected because they highlight brands that have found great ways to satisfy the needs of their very demanding clientele.
Phygital experiences
Bridges between the online and the offline world are an essential component of a truly omnichannel experience, and some brands have proven particularly effective at building these bridges. This category features examples of such brands.
Sensorial experiences
Some brands have come up with creative and innovative ways to trigger an emotional response from their audience by stimulating their senses, most often through the use of sound, but not only. This category puts these brands and the experiences they came up with under the spotlight.
Think outside the box activation
In a highly cluttered digital environment, it tends to become increasingly difficult to really stand out or even get noticed. This category features brands that have found very creative and impactful ways to catch consumers' attention.
Cryptocurrency & Blockchain
Cryptocurrency and the blockchain are two examples of (relatively) recent technologies that are now gaining traction within the luxury industry. While brands that embrace these technologies currently remain the exception rather than the norm, there is an indisputable shift happening, which we cover throughout this section.
Sustainability
Sustainability is one of the most important considerations in today's world. Consumers are paying more and more attention to what brands are doing in this field, and their purchasing decisions are heavily influenced by what they find out. This category showcases brands that are particularly active and ahead of the game.
Discover what luxury leaders are doing across strategic dimensions
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Elevating the client experience
In the luxury industry more than anywhere else, a meaningful and unique client experience is at the heart of any successful initiative. Cases in this category have been selected because they highlight brands that have found great ways to satisfy the needs of their very demanding clientele.
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Phygital experiences
Bridges between the online and the offline world are an essential component of a truly omnichannel experience, and some brands have proven particularly effective at building these bridges. This category features examples of such brands.
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Sustainability
Sustainability is without a doubt one of the most important considerations in today's world. Consumers are paying more and more attention to what brands are doing in this field, and their purchasing decisions might be heavily influenced by what they find out. This category showcases brands that are particularly active, sometimes even ahead of the game, when it comes to this strategic topic.
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Inspirational websites
Despite the omnipresence of social media in today's world, corporate websites often remain at the core of brands' digital strategies. Immersive experiences, original navigations patterns or creative storytelling are only a few of the criteria that might lead a website to be integrated into this category.
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Virtual visits
Another effect of the current health situation is that virtual visits (of stores, museums, exhibitions, etc.) have been developing at an accelerated rate. This category regroups the most interesting initiatives we came across in this field that is likely to become even more important in the future.
-
![]()
Sensorial experiences
Some brands have come up with creative and innovative ways to trigger an emotional response from their audience by stimulating their senses, most often through the use of sound, but not only. This category puts these brands and the experiences they came up with under the spotlight.
-
![]()
Cryptocurrency & Blockchain
Cryptocurrency and the blockchain are two examples of (relatively) recent technologies that are now gaining traction within the luxury industry. While brands that embrace these technologies currently remain the exception rather than the norm, there is an indisputable shift happening, which we cover throughout this section.
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Think outside the box activation
In a highly cluttered digital environment, it tends to become increasingly difficult to really stand out or even get noticed. This category features brands that have found very creative and impactful ways to catch consumers' attention.
Learn with a curated selection of cases
across 9 key luxury verticals
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Beauty
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Automotive
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Hospitality
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Watchmaking
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Jewellery
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Wine & Spirits
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Art, Auctions & Museums
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Fashion & Accessories
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Others
The online report is complemented by strategic workshops with actional insights to fully leverage the Luxury Innovation Tracker™.
Working sessions delivered by Senior DLG partners,
including our CEO or Managing Partner.
David Sadigh
Convinced that luxury brands required a different approach than consumer goods brands, David pioneered the digital luxury space by creating DLG. For over 20 years, David and his team have advised countless luxury and lifestyle brands on how to harness the power of digital to create brand desirability, successfully launched campaigns in key luxury markets such as China, guided brands in increasing e-commerce revenues, and ensured that these luxury brands find their distinctive voice within the digital noise.
Founder and CEO
Alain Zimmermann
For more than 25 years, Alain developed his extensive luxury industry expertise and knowledge working for L’Oréal, Cartier, IWC, and private bank Julius Bär in different top management functions at an international level. After his assignment as CEO for Baume et Mercier, he became the e-distribution Director for watch brands at Richemont, leading strategic digital initiatives including Watchfinder’s and YOOX Net-a-Porter’s integration in the company’s Watch Division.
Managing Partner
Anne-Sophie Scharff
Anne-Sophie is the Strategic Planning Manager at DLG, Geneva, specialized in the understanding of sophisticated audiences. In her current position, she spearheads all strategic initiatives within the agency. She is also the former social media practice lead of the agency and has accumulated over 7 years of experience in the realm of digital marketing.
Strategic Planning Manager
Pablo Mauron
Pablo Mauron is Managing Director China & Partner at Digital Luxury Group. Working with both international brand headquarters and local Chinese teams, DLG China has the constant objective of localizing the values of luxury brands to the specifics of the Chinese market. Pablo participated to major industry events, such as Luxury Society, Luxury Interactive or the China Luxury Summit as a keynote speaker to share his knowledge and insights about the digital industry in China and the behavior of HNWI.
Managing Director China
The online report is complemented by strategic workshops with our Senior DLG partners, including our CEO or Managing Partner.
David Sadigh
Convinced that luxury brands required a different approach than consumer goods brands, David pioneered the digital luxury space by creating DLG.For over 20 years, David and his team have advised countless luxury and lifestyle brands on how to harness the power of digital to create brand desirability, successfully launched campaigns in key luxury markets such as China, guided brands in increasing e-commerce revenues, and ensured that these luxury brands find their distinctive voice within the digital noise.
Founder and CEO
Alain Zimmermann
For more than 25 years, Alain developed his extensive luxury industry expertise and knowledge working for L’Oréal, Cartier, IWC and private bank Julius Bär in different top management functions at an international level. After his assignment as CEO for Baume et Mercier, he became the e-distribution Director for watch brands at Richemont, leading strategic digital initiatives including Watchfinder’s and YOOX Net-a-Porter’s integration in the company’s Watch Division.
Managing Partner
Anne-Sophie Scharff
Anne-Sophie is the Strategic Planning Manager at DLG, Geneva, specialized in the understanding of sophisticated audiences. In her current position, she spearheads all strategic initiatives within the agency. She is also the former social media practice lead of the agency and has accumulated over 7 years of experience in the realm of digital marketing.
Strategic Planning Manager
Pablo Mauron
Pablo Mauron is Managing Director China & Partner at Digital Luxury Group. Working with both international brand headquarters and local Chinese teams, DLG China has the constant objective of localizing the values of luxury brands to the specifics of the Chinese market. Pablo participated to major industry events, such as Luxury Society, Luxury Interactive or the China Luxury Summit as a keynote speaker to share his knowledge and insights about the digital industry in China and the behavior of HNWI.
Managing Director China