Decoding Luxury Marketing Milestones in China: Lunar New Year

In February 2024, DLG (Digital Luxury Group) teamed up again with Re-Hub to launch the second edition of the Decoding Luxury Marketing Milestones in China series, shedding light on one of the most awaited traditional festivals in the local market – Lunar New Year.

Today, with mainland China accounting for a substantial 16 per cent share of the global luxury goods market, the significance of local festivals is indisputable for the luxury industry. Over the years, the Lunar New Year has remained the most anticipated festival for Chinese consumers and one of the most important milestones for brands.

This edition analyses the newest case studies and best practices in 2024 and showcases the social and e-commerce performance of 95 luxury and premium brands during this milestone in 2023 to examine how important this festival is throughout the local luxury marketing calendar.

To find out more and download a copy of the all-new
Decoding Luxury Marketing Milestones in China: Lunar New Year
fill out the form below.

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WeChat Luxury Index 2023