WeChat Luxury Index 2023

DLG (Digital Luxury Group) and JINGdigital continue to delve into the luxury brands’ performance on WeChat and launched the WeChat Luxury Index 2023 in October 2023.

Are WeChat communities still growing alongside the expansion of China's luxury consumer base? How should brands engage with customers on WeChat while they're abroad? How can brands leverage their WeChat assets to collect data from their audience?

Based on a study of 21 WeChat communities in the luxury industry with fan bases ranging from 28,000 to 1.3 million, the report provides insight into how brands can grow their private domains on WeChat through acquiring, retaining and nurturing customers.

To find out more and download a copy of the all-new
WeChat Luxury Index 2023
fill out the form below.

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